Global Cooling Agents For toothpaste and skin care

Industry analysts project high single-digit CAGR for cooling agents through 2030. Here is what is driving demand – and what it means for formulators.

Demand for cooling agents continues to accelerate across beverage, oral care, personal care and pharmaceutical applications. Industry analysts project high single-digit compound annual growth through 2030, driven by three converging trends: the explosion of functional and energy beverages, consumer preference for ‘fresh’ sensory signatures in hygiene products, and the steady migration away from menthol toward high-purity synthetic coolants with cleaner, more controllable profiles.

Unlike menthol, modern WS-series cooling agents are virtually odorless and tasteless, allowing brands to add a physical cooling sensation without imposing a mint flavor. That flexibility has opened applications no one associated with cooling a decade ago – iced coffee, fruit-flavored masks, after-sun gels and even syllabub-style desserts.

For buyers, the practical takeaway is supply: as demand grows, secure a supplier who can document purity batch by batch. Every Baisifu WS grade ships with a full COA, and 1 kg samples are available the same week.

Explore the WS-series portfolio →